Top 5 Reasons Why Your Website Won't Converting

Often times, marketers and entrepreneurs are faced with low or no conversion rates. It doesn't really matter what kind of traffic your site has if your visits aren't converting into customers. The most important thing is how many visitors have added the product to the cart. Let's take a look at the main reasons for low website conversion and what you can do about it.

Content does not attract users

• Low readability. Most users read only 28% of the text on the page. Make sure that the texts on your resource are written in simple language. So they will definitely finish reading them. The content should be interesting and useful, no one will read footcloths. Therefore, we advise you to use subheadings, make lists, paragraphs. A small structured text that covers user needs works better than a huge longread with benefits.
• Content placement. Place important information on the left. Most often, users look to the left side of the page. However, if your target audience speaks Hebrew or Arabic, place important content on the right.
• Relevance. Please update the information on the website regularly. For example, you can make a blog on your web resource, where you will constantly post interesting news or expert articles. If you have new cases, be sure to add them to your site. In online stores, it is worth checking product cards from time to time for the relevance of information.

In general, if the sales from the site do not please you, be sure to analyze your content.

The site is not adapted for mobile devices, inconvenient layout

It is from the site that the acquaintance of a potential client with your product begins. The web resource should be attractive in terms of design. Make sure the images are as informative as possible. Otherwise, the user will leave the site and go to competitors. Too many pictures with no meaning annoys users.

Order the creation of a turnkey website only from specialists with experience of 5 years or more, even if the cost of their services seems too high to you. It is better to overpay to professionals than to redo it and spend several times more money.

At least 52% of the world's internet traffic is for smartphones. Users spend more than 4 hours a day on smartphones and often make purchases with the help of gadgets. Need to improve your chances of selling products or services? Don't want to lose traffic and customer base? Then please, take care of good design and high-quality responsive layout. The site should appeal to users and was responsive. And then the conversion of sales from the site will delight you.

To check how well the mobile version works, use Yandex.Metrica. This service will build a report for different types of mobile devices, and you can see the bounce rates. You can use Google PageSpeed ​​Insights to test the responsive part.

Poor navigation, lack of contacts

Until now, there may be web resources with complex navigation. A simple and understandable structure must be thought out even at the stage of developing an Internet resource. It is better to immediately spend money on creating a good site navigation and contact professional studios.

The structure of the store should be as convenient as possible. The user should not experience difficulties when viewing the web resource. According to research, 72% of users first open sections of the site and only then can they start using internal search. Don't forget about linking.

Sometimes the site does not convert because potential buyers do not understand how to contact you. On some resources, contacts are indicated in small print in the footer, which is not even noticeable. Or the form can be on a separate page and the user is not even aware of it. Make a separate section "Contacts" and indicate in it your phone number, contact forms and e-mail. We recommend placing phone numbers in the upper right corner. People are used to the fact that communication methods are indicated there.

Adding an online consultant is a good way to increase the conversion of a resource. This is a call-back widget that offers to call back at a convenient time for you. In order to have more confidence in you, try to indicate the accounts of the company in social networks.

SEO doesn't work and Google doesn't "like" the site

We recommend that you develop an online store from scratch with a good SEO specialist. He will tell you how what mistakes can be avoided so that later you do not have to redo it a lot.

With the right SEO settings, your site will receive more organic traffic. If you improperly optimize a web resource, it will never be in the top of the search results in Google, and the level of sales from the site will be minimal or even zero.

SEO is working, your site is in the top of Yandex and Google search results, but the number of sales is low? Let's consider the reason:

The site takes longer than 3 seconds to load

Slow website loading speed is unacceptable in 2022. No user will wait. Moreover, you can go to the sites of competitors whose everything loads faster. Once upon a time, Microsoft decided to test how download speed affects revenue. They concluded that if a page takes a few seconds to load longer, clicks and revenue are reduced by 4.3%. For large corporations, this is multi-million dollar in total.

Factors that make the resource "hang":

1. too much weight of pictures;
2. caching is disabled;
3. messial code;
4. Flash and Java;
5. mediocre hosting.

You can check how fast the site is loading and what is required for its optimization using the Google PageSpeed ​​Insights service or WebPagetest. If the loading speed is more than 3-5 seconds, listen to the recommendations of these services and try to optimize your web resource as soon as possible.

We advise you to regularly check the download speed in special services in order to find out about the problem in time and fix it. Perhaps even now your sales level is low simply because the site takes too long to load and this causes inconvenience to users.