What is a landing page and how to create it?

Many business owners, people associated with product promotion and just an inquisitive part of the population raises the question "what is a landing page?" Landing is a popular solution in modern realities, it is increasingly being ordered not only in Ukraine, but all over the world. The development originates from the United States, when the web studio was faced with the task of creating a completely new solution in order to surpass the existing level of company positioning among competitors. The result exceeded all customer expectations. The landing page in Ukraine became in demand about 7 years ago. Ocean-agency specialists have already worked many times as a one-pager, and almost everyone knows about it on the same site. Therefore, ordering development from professionals will be the right and effective solution.

What is a landing page?

Selling landing is a page of the site, which greatly enhances the possibility of its promotion, creates a new flow of the target audience. Basically, a landing page is an advertisement for a specific product or service, with maximum information about the product, highlighting the positive aspects, and attractiveness for the client.

They get to the one-page site from a social network, contextual advertising. Also, an important role is played by the issuance in search engines, email distribution. The target audience needs to see a good presentation, motivation to buy a product. The structure of the landing should call the user to action.

Among the main advantages of creating a page is the direction of all tools to open one sentence. The right development option serves as motivation, stimulation to order, an increase in the conversion rate from an advertising launch.

Such a selling site with a narrow profile is different from a large corporate site, or a business card site, which speaks of the general activities of the business.

What is a landing page - it is sometimes difficult for an inexperienced user to understand

After all, the site is often called differently. This is a landing page, a landing page, a selling site, and Lindos. Also popular are the names of one-pager, landing conversion page, etc.

What types of LP are there?

Make a website, create a landing page design, choose to close the target action. This can be an order for a service, a reservation, an application for a consultation, participation in a promotion, a lottery, a product download, etc. The structure of a selling landing comes from this action:

• A long version can warm up the audience well. One of the most popular options among developers;
• The short view is used to expand the customer base and collect data about them. Usually contains a couple of blocks: product advantage, benefits, evidence and application examples;
• One step page. Consists of one block, with a pronounced call to order a product or service;
• Two step option. The use of two blocks, warming up and motivation.

What are the main advantages of ordering development?

Ocean-agency presents a lot of landing page examples, which makes it possible to highlight the main advantages of the development with confidence.

So, the first advantage, of course, is in the structure and content on one page that calls to action. Studies show that it takes only up to 10 seconds for a guest to determine the value of the site and the product offered. The task of the developers is not to use too defiant design, complex navigation, large texts that can distract the visitor from the main goal.

The experienced Ocean-agency team knows how to create a good landing page. Development should:

• Not be burdened with complex graphic elements for quick loading by the user;
• Attract visitors, increase engagement, and expand your customer base;
• To be created quickly and efficiently, within 3-4 weeks.

Such positive features further affect the conversion. With its help, you can evaluate the effectiveness of the work, mainly a noticeable increase in conversions by 30-50%.

A constructor or individual development is relevant for the sale of services, the sale of unique goods or mass products from a narrow group, for the information business, the presentation of new products from manufacturers, and promotions. When ordering a service, it is always available to get a one-page site example to get acquainted with a similar site. An effective site structure must always satisfy the four main requirements: attention, interest, desire and action. Our team will select the best solution for a specific area of ​​activity of the customer.