What are the expectations from SEO and why are they not met?

A business owner is often faced with different promotion options. To understand them, a person without knowledge can only superficially, so often when promoting a site, a specialist encounters too high expectations.

Where do SEO requirements for websites come from?

Seo website content is a popular solution, without which in modern realities it is impossible to take a leading position in the market and among competitors. How to promote the site by keywords, what are the requirements of the search engine and customers? These questions can be answered by an experienced Ocean-agency team.

Unique website promotion is a big, complex work in order to bring the site to the top of the search engine. To do this, special phrases, phrases of different frequency levels are added to the main pages.

Website promotion by keywords is a long-term work that is not performed by one-time actions.

So, seo requirements for a site usually consist of the following aspects:

• Convenience and practicality of the interface;
• Content optimization;
• Logical structure;
• Literacy, frequency, variety of content.

The customer must help specialists with up-to-date information about the activities, reveal their business and promotion goals, talk about the benefits and processes.

Top search site promotion consists of the selection of the semantic core, keywords, queries that the user enters to search for a product or service. Top positions will be occupied by sites with the competent implementation of these keys. The customer of the service knows his products and target audience best of all and will be able to determine the direction in which it is better for specialists to move in order to get the expected result.

Is there a guarantee of website promotion?

SEO specialist will not start website promotion without interaction with the customer and the site itself. In order to guarantee the effectiveness, it is necessary to take into account more than one factor that affects the quality of the result, it does not always depend on the professional.

Should be considered:

1. Requirement, search engine algorithms Google, Yandex;
2. Site quality. Technical features, elimination of code errors, unique and useful texts, usability, visuals, etc.
3. Timeliness of site support: payment for a domain, hosting, setting up an SSL certificate, antiviruses, etc.

All these aspects affect the results of promotion by a specialist, so there can be no full guarantee. To avoid misunderstanding, we recommend that you sign a contract for filling the site, taking into account most of the nuances.

The Most Common SEO Expectations

Customers often think, website promotion, where to start? Their expectations are not always justified, because they may not quite correspond to the specifics of the work.

Among the typical expectations, the most popular are:

• Appeal to specialists, with doubts, because there is no forecast for the number of customers. SEO does not provide accurate data on the future, all traffic depends on the growth of the position of the site in the search engine. For each project, attendance is individual, traffic can be from different sources. At the same time, big traffic does not mean big sales, you need to attract the target audience that is interested in the product;
• Quick access to the TOP. Modern search engines are distinguished not only by the introduction of keywords, but also by the quality of texts, uniqueness, pictures, videos. In addition, for example, Google has thought out various filters that can impose sanctions on unscrupulous resources. Therefore, not a single SEO specialist will promise a quick result. The first result, on average, becomes noticeable after six months of cooperation;
• The team must work out all the stages on their own. Contractors cannot navigate in all areas and foresee the client's business strategy. Only the owner of the resource will be able to reveal the features of his product, service, point to other promotion methods: contextual advertising, email newsletters and others that were used for promotion.

Сonclusions

How to promote a site on demand with the help of specialists:

• Choose a professional team. For this, cases, examples, results of work are considered;
• Sign an agreement with TK;
• Collaborate as much as possible with the chosen specialist.

So, you can bring your business to the top positions of a search engine, but not carry the value of your offer. Customers immediately feel this and working tools will not affect them without the participation of the owner. In addition to money for specialists, it is necessary to invest time and intellectual efforts.