Information site promotion

Promotion of an information site has a number of significant differences from the promotion of an online store or a corporate resource.

First, this is of course a completely different functionality and content of the site. If commercial services for the purpose of making sales, then for the information portal, content and users come to the main place. The main task of the Internet resource is to inform the audience.

What are the SEO features of a news site?

Like other platforms, the promotion of an information portal needs to be taught from internal optimization. It is important to pay attention to the quality of the content: topics, materials, which text, when issued, gives the best result in attracting users.

Work on the technical part is no less necessary, because the pages should simply be synchronized with search engine services.

Further, two types of methods are used for promotion: links and contextual advertising.

News site promotion: main stages

The web promotion service is in demand among many companies that provide information. Ocean-agency specialists recommend using the following sequence:

1. Code frequency optimization. It is used to ensure that the resource occupies a good position in search queries. Eliminate unnecessary tags that make the site heavier. Be sure to consider meta tags, use a key phrase in them;
2. Content work. The beginning is a well-formed semantic core. First of all, these are low-frequency, mid-frequency key phrases that will help you get into the top of the system. Special services help. Next is writing articles. Basic requirements: interesting, unique, structured. You can add pictures and videos. It should be remembered about the regularity of content updates, the versatility of topics;
3. indexing process. To enter the database, you can use special services that improve indexing. The result will be good traffic on popular news, with short relevance, but the arrival of an interested audience;
4. Two sitemaps. The HTML variant is a convenient structure, with a hierarchy of sections. The second map - xml, is used by search bots;
5. Create an internal link. Users will be able to digest this information conveniently. A sitemap is also included in the linking, with the ability to additionally repeat the keywords.

External resource optimization

A high-quality link profile will be able to attract good traffic. It also affects the acceleration of indexing, increasing the position when issuing.

You need to be able to buy optimal links, because many pages are simply overloaded with them. Therefore, be sure to order the promotion of a news site from professionals.

The service from Ocean-agency specialists is of high quality and will quickly bring results. The team will select the right thematic platforms, with traffic of targeted visitors.