More and more business owners choose to order serm services in modern conditions, from small online stores to companies with a network throughout the country. The serm system is used to improve the reputation on the Internet. This is an indispensable part for the development of a company, a brand, in an online environment. Even when investing in advertising companies, marketers, promotions and sales, a bad reputation can play a negative role.
Reputation consists of a strong opinion about business, service, products. Often this opinion is formed on the basis of different sources. Positive reviews are influenced by the convenience of the site, the work of employees, fast loading reactions, order processing, relevance of content, and much more. It is reputation that largely determines the ability to conclude new contracts, conclude deals, and cooperate.
Ocean-agency specialists offer a serm service, reputation management cost is negotiated on an individual basis depending on the amount of work needed.
Site reputation on google
Reputation management in search engines serm mainly focuses on customer reviews on the Internet. Many users, about 70%, look for reviews about them before buying a product or service. If the result is positive, the conversion ratio increases significantly.
Research shows the importance of monitoring reputation, managing the process using modern solutions that specialists can provide.
With a small amount of work, it is quite possible to cope on its own. But if scaling is foreseen, you cannot do without assistants with experience.
Serm what does it include?
- In the first place it is necessary to put the processing of the mention of the name of the site, company, brand, name of the individual, from users on the Internet. Answer questions, challenge negative reviews, write thanks for good ones. In order to find them, it is easy to use a search engine, or special services;
- Quick search for sites with a mention. Serm links what is it? To display them, it is possible to use a combination of a link to the domain-site: a link to the domain. The result will show all possible options: a post in social networks, a link to an article, reviews, thematic sites, etc. When tracking feedback, you can make the image more positive, increase the rating;
- Using serm seo with the help of a special service - Google Alerts. Free and automatic resource, easy to use. So, you need to leave a link to the site and your email. Mention notifications will be sent by email. So, it is easy to track and respond to them;
- Encourage positive feedback. Marketers say that a good review is more important than even a low cost. But it is not possible to control the opinion of customers, and a negative opinion is often encountered. How to deal with it? Delete? Such a method of drawing, as an exception, can be applied to custom, dishonest comments. Positive reviews refer to reputation management in search engines. It is optimal if it is complete, comprehensive information about the product. A large number of good reviews can significantly reduce the importance of a negative review. It is good if backlinks are added on different resources - the position of the site in the search engine increases. Many brands motivate the client to leave reviews in exchange for bonuses, great deals.
How to improve brand reputation online?
The reputation of the site is known to the specialists of the Ocean-agency company. Formation of a positive image is always an important step for development. It can be improved with the following actions:
- independently post positive about the brand;
- encourage customers to leave good reviews;
- work on the service, always disagrees with employees on a positive note in order to avoid their negative statements;
- cooperation with bloggers, thematic resources, the media, other brands of related products provide an opportunity to improve transitions, be remembered by the audience;
- launches of advertising campaigns should be aimed at a potential client;
- disclose the product on social networks, YouTube, consider live communication channels.
Doubt the ability to independently improve the image, manage the reputation? The serm (Search Engine Reputation Management) service from professionals will be a real find, which will quickly bring good results.
