Doing business is a constant competition and search for solutions to raise your rating. Analysis of a competitor's contextual advertising is a mandatory service from specialists, which will help shape the effectiveness of the campaign. With its help, you can find weaknesses and improve them in order to jump over competitors. A competent analysis of the site's contextual advertising will help you use tools to attract an audience and motivate them to buy a product or order a service. A professional approach allows you to develop a high-quality launch of your project.
Reasons to check site contextual advertising
It is necessary to analyze competitors' advertising with the help of specialists to select a promotion strategy. What products are relevant to advertise? How much will contextual promotion cost? Is it appropriate to order multiple integrations? What are the highlights? The marketers of the Ocean-agency studio have answers to all these questions. An experienced team will help not only to analyze your niche, but also to study how a competitor works, his approaches. An advertising campaign and analysis of competitors' advertising campaigns brings high results if it is determined with:
- Keys;
- selection of exceptions;
- positions;
- Announcements;
- Landing pages.
How is competitors' contextual advertising evaluated?
Analysis of website advertising consists of the following items:
- semantic core. So, you need to find the words by which the site launches. These are simple keyword phrases that can attract visitors. You will have to manually find a few words that can be used to characterize the activities of the business. Next, the analysis of google ads for these queries is carried out. Most take into account popular entries on the first page of the search engine. A quick audit gives a special service. You just need to enter the domain address and the site will reveal key phrases;
- Minus - words. These are requests that are not correct for a specific site, which are included in the list to obtain only clean keys and the ability to edit the ad;
- Ratings. Special technologies on Google Adwords will help you see launches and evaluate market positions for contextual advertising. Google ad analysis will help create a whole list of competitors, their activity;
- Innings. How the ad texts are created significantly affects the result. With the help of services, you can see the lists of publications, the use of key phrases in the submission. It is also important not to forget about indicating the location and contacts, which will help improve the conversion;
- Landing. The landing page is the next step that the audience comes to after the ad. Its appearance, text content should meet the expectations of a person, and not disappoint him after a good advertisement. It is better if it is an immediate transition to the product or promotion specified in the offer, without a long search on the site.
A professional approach and high-quality contextual advertising analysis service from Ocean-agency specialists is a solution that will help you avoid many mistakes and financial costs. With the help of competitor research, you can find your own, unique solutions for developing the site and attracting customers.
