Contextual advertising

When ordering contextual advertising

The most powerful tool associated with Internet marketing will, of course, be the work of contextual advertising. What is it? This type of advertising is real text ads that appear with each search result when the user enters his request and the system gives him the result. How it works? An advertising campaign for your site is created, where a set of search queries will be installed. And if they match the user's requests, the system will display your advertisement. As a result, it can attract potential buyers.

What this service will give:

• will increase the number of real buyers, as well as attract potential customers. At the same time, a variety of tools will be used;
• the result will not be long in coming - advertising starts working from its very first launch.

Why do we recommend ordering contextual advertising when launching a website? The main advantage is its quick release. For example, the result from search engine promotion of results can be expected only after 6 months.

The following group of sites cannot do without CD:

1. New web resources. It is enough to set up contextual advertising correctly, and the newly created site will appear at the top of the search results.
2. Flash resources. Sites on Flash rarely get to the TOP in search results. If you do not plan to create an HTML copy of the site, try running CD. The result in most cases is positive.
3. Highly competitive sites. By launching contextual advertising on your site, you will receive a comparable increase in traffic. At the same time, the cost of CR is quite affordable compared to other promotion methods.

Contextual advertising: the main stages of work

Anyone can competently set up contextual advertising. It is not enough to create an ad and enter several keywords into it. If you don't understand this, there is a risk that you will simply waste your budget.

Before launching an advertisement, our specialists fully study the market and analyze your activities in order to compose key queries as accurately as possible.

We always analyze the target audience of the customer, since it is very important to determine who your customer is. Our specialists will study competitors in order to develop the most effective strategy. After that, we define the goal of the advertising campaign. For example, you want to increase your company's visibility or increase the number of sales. But it is advisable to specify your desires. If necessary, we will test your Internet resource. This will allow you to check the factors that are important for Google Adwords and Ya.Direct. If there are problems, we will take on their elimination, and improve the usability of the site.

The next stage is the collection of semantics. We will select keywords that best characterize your product / service. Additionally, we will work out negative keywords so that the budget goes only to those people who are really interested in your product. After that, let's get down to writing the correct ad. Our team has skilled professionals who know how to write clickable ad copy.

After launching an advertisement, we check its effectiveness and, if necessary, improve it. We work both for your result and for our own. Therefore, we are also interested in the final result.

What is Google Adwords Advertising?

This is a regular advertisement, only on the web. Its goal is to attract as many target audience as possible who are really interested in your product / service. Interestingly, it is paid on the basis of one "click" from a user who saw the advertisement and became interested in the product it offers. As practice shows, such advertising works quite effectively, bringing its contribution to your profit.

How everything happens ... We all use the search box in Google, entering our questions there, sometimes just words, maybe not even very related to each other. By clicking search, we are offered different sites, including those with the mark "advertising". Interestingly, the proposed advertising will actually offer what you are interested in a particular user. How and why? For example, you recently searched for something on the Internet, the system remembered it and will now offer you this kind of product / service every time. This increases the chances for each seller to interest the consumer in their product. In addition, even if the user is no longer interested in the product, it will still be offered to him.

How much does Google Adwords customization cost?

The price of setting up Google Adwords advertising is formed individually for each company. Cost depends on specification, niche competition, number of pages advertised, ad purpose, expected search engine rankings, and many factors. The procedure is carried out in the following stages:

• Create keywords using semantics to attract more leads.
• Using negative keywords to avoid irrelevant clicks. Stop words should be at least 50. Thus, you can save your budget by 57%.
• Audience formation. Here you need to indicate the region of residence of the potential CA, their age range, gender, cultural and behavioral characteristics in each city, etc.
• Determining the budget for an advertising campaign in Google. To do this, you will need to put a certain amount on the deposit.
• Launching a campaign with audits and adjustments.
• Payment that is made only after clicks on the banner. If for all the time there was not a single click, you will not have to pay for anything.
• Tracking and analyzing the quality of advertising.

If you are thinking about expanding the clientele of the site and popularizing your business, contextual advertising is what you need.

What do you get from Google Ads contextual advertising?

• Growth of brand awareness, formation of a positive image, increase in coverage and increase in the trust of the target audience.
• Product sales scaling.
• Attracting clients in the service sector.
• Return of a part of potential customers who have already visited your site.
• Attracting the attention of target users to new types of goods or services.

Benefits of turning to professionals

Setting up an account without a specialist can lead to financial losses of the advertising budget. If you are afraid of making mistakes, but want to create a really effective advertising campaign, contact the professionals of our studio. Our specialists will take care of all the worries, and you just have to enjoy the positive results. We will not only create an ad with clarifications and additional links, but we will also track the results of the campaign and provide any reports on the work done.

Our web studio has been providing services for setting up contextual advertising in Odessa and Ukraine for several years. We dive into every business of our client in detail in order to offer an effective strategy for achieving the goals of the project. The team consists of certified Google Ads and Google Analytics specialists who follow all the recommendations of search engines. We work for the result and help to bring “warm” and “hot” users to your resource who are ready to make a purchase here and now.

Ordering the customization of Google Adwords advertising in Odessa means predicting in advance a positive response from your website visitors.

Inexpensively order contextual advertising in the Ocean Agency studio

Trust Ocean Agency professionals with 5+ years of experience in contextual advertising. We will do our best to make your business profitable and recognizable. By contacting us, you can count on a quick launch of advertising campaigns within 3 days, a decrease in the cost of a click, as well as an increase in CTR by 2.5 times. We provide reports so that each client can track the results.

The cost of the service depends on the complexity of the niche, the hours spent by the specialist, the goals that the advertisement should solve, as well as on the client's budget. In our studio you can order one of two basic tariffs: basic or advanced.

Leave a request on the site right now!

Contextual advertising on the site: implementation features

Ordering contextual advertising settings does not mean getting effective results. The user must know how to work with the new system. Information about the features of processing an ad, about issuing data and what setting Google Adwords, Yandex or other options will be successful for a particular Internet business.

This type of promotion differs from other marketing tools in such features:

• High level of display efficiency. It is available to customize impressions for the interests of the target audience, which makes the chance of conversion significantly higher;
• Flexibility of the campaign and its management. You can use the data to analyze the result. Each click, link clicks are recorded. The system stores them, and the advertiser can open them at any time;
• Easy and convenient to control payments. Write-off of money only when you go to the site;
• Rapid development. With the help of professionals, contextual advertising services can be implemented in the shortest possible time.

Contextual advertising is a modern method of promotion, business in the city of Kyiv and Ukraine is actively implementing it to promote projects. In order to avoid mistakes and get the maximum, it is worth buying a service from professionals.