Cms for an online store is an engine with which you can conveniently manage the site and make purchases. Many factors depend on which cms will be used: investments in the development of the site, its relevance and effectiveness, attractiveness for the client and the ability to post a certain amount of goods.
What is CMS in simple words
Modern engines are responsible for the convenience of the site, the ability to add a certain number of goods, create positions at a discount, offer related products. For the convenience of the client, it is recommended to introduce a filter system, a personal account, simple ordering, and the ability to compare positions.
Marketplace management should be simple, structured. Some systems offer video tutorials for administrators on how to use the site.
What can you do with an online store?
The best cms for an online store is a conditional concept. Each store can make its own cms rating, depending on the basic requirements.
Ocean-agency specialists offer an overview of the most popular and practical options on the market today:
- WordPress. A universal solution that is suitable for sites of any type. Pros: open source, extension of capabilities with plugins, editing pages and adding media files, convenience of the admin panel, ease of publishing posts, products;
- Magento. An ideal choice for large trading floors, with a constant updating of the range. This is a flexible engine, in two versions: paid and free.
- opencart. A popular platform for an online store, with installation in a few clicks. Completely free cms, you only need to invest in hosting and domain. Lots of structure templates to choose from. Stylish showcase, product ratings, related applications, discounts are available.
- cs-cart. The system that came from the Western segment and was highly appreciated by our experts. More than 500 functions, 1C and Warehouse services have been thought over. There are enough opportunities for an average store, although there is also open source with a focus on improvements. All this at an affordable cost.
There are a large number of other systems, ready-made designers, templates, original paid versions to choose from.
Which CMS is better to choose: Paid, free or self-written
The online store engine can be both free and in an extended paid version. But there is also a version of a framework, a self-written solution that is being developed for a specific business. Consider the popular options:
- Free and popular among users include: Wordpress, OpenCart, Joomla, Magento Community and many others. Free platforms for an online store are easy to manage, with the ability to inexpensively purchase the missing modules. Programs can expand the possibilities;
- Paid versions that are definitely worth their money: Bitrix, Moguta, CS-Cart, etc. It should be borne in mind that not only a platform for creating an online store is paid, but also various add-ons to it. You will have to invest in updates, extensions, and even pay for support chat.
- Self-writing. Here you should trust the professionals. They will select the best programming language to get the best cms for the site. This makes it possible to constantly add the necessary functions in an unlimited number. Before starting work, they draw up a detailed TOR, and the price for development will depend on it.
What is important to understand before choosing a CMS
The choice of cms is to satisfy several important business needs:
- functionality. Users love the simplicity of technical optimization, a convenient, adaptive engine for an online store. Among the possibilities are the openness of access levels, blog promotion;
- Ease of setup. A wide variety allows you to find the best option for different customers;
- Integrations. Without additional services, plugins, it is difficult to do. So, they often connect accounting, analytics, statistics, payment services, order tracking, etc .;
- SEO promotion. Not a single commercial site can do without the ability to conduct high-quality optimization to get the site into the top search engine.
- Customization. Change, additions extension will always be relevant. The system should be different, special, but at the same time practical and understandable.
These features will help meet the main needs of the business, but there are many others that should be dissuaded from specialists even before the launch of the site.
Conclusion
Creating your own online store is not possible without management using the engine. The choice of system developments is large, popular cms paid and free versions are able to satisfy almost all requests. Didn't find your option? You can safely turn to Ocean-agency specialists to develop a self-written engine, taking into account all the features of the business.
