Marketing analysis is the search, collection and analytics of data that helps to make a business more efficient. The priority task of market research is to provide the company with information for successful decisions, reduce risks and predict the development strategy.
A competitive company directs its activities to the consumer, it does everything possible to accurately understand the portrait of the future client, the needs of the one who will order the product or service.
When should you order market research?
The company should order a market analysis in order to:
- get data about the chosen niche, its competitive content;
- analyze the expected demand for the product;
- study the quantity and quality of offers in competitive industries;
- have information on a specific issue, for example, on the reasons for the slowdown in the growth of seasonal sales;
- predict the market behavior of a product or service in the short term.
Why do you need to conduct a market analysis?
Marketing analysis solves the following business tasks:
- competitor analytics;
- checking the idea, its conceptuality and relevance;
- choosing a method for positioning a product in a niche;
- assessment of the qualitative characteristics of a product or service;
- identify the loyalty of potential customers;
- test product modification;
- evaluate the effectiveness of the advertising campaign;
- determine the level of business recognition and other tasks.
Marketing research of the market by the Ocean Agency team in Kyiv, Odessa
Before buying a market analysis from our company, you should know that Ocean Agency has been successfully helping to organize a business on the Internet in various fields for 8 years, and the marketing research niche is a tool that you cannot do without.
Our company conducts market research in 4 stages:
- At the first stage, the question that provoked the need to buy market research is clearly indicated.
- At the second stage, analysts, together with marketers, determine the most effective methods of collecting information, sample sizes.
- The third step is the most responsible. This is directly the process of collecting information, and here an important role is played by quality control of the data received at all stages.
- The fourth stage is the processing of the received data. From the array of information, you need to highlight the most important details, process them using progressive statistical methods, create visual infographics, and show the relationship with the subject for whose needs the analytics was carried out.
Marketing analysis is necessary for running a successful business, it will help you get answers to almost all questions regarding the current market situation, customer needs, what kind of product should be created, what expectations and predict the market behavior of the product in the short term.
