The development of startups is a sequential process, which makes it possible to understand whether the idea will work. Often a startup company does not go beyond the initial stage - the launch stage. How to develop your idea? Turn it into a profitable business?
Startup projects in Ukraine
Startups in Ukraine can be successful if a unique selling proposition is selected, the target audience is defined, investments are connected, which make it possible to quickly enter the market.
Each business goes through the stages differently, some ideas are delayed and slow, others go through several stages at the same time.
Stages of startup development
- Idea. The stage of the idea's birth, turning it into a hypothesis, a vision of the future product and the search for like-minded people;
- Plan formation: analytics and business concept. The stage allows you to evaluate the project from the point of view of a specialist. Without it, it is difficult to create a useful product that is also interesting for investment. A profitable startup is possible if a plan has been developed with a goal (creation of a concept). The next step is market research and competition. This will help create a unique selling proposition. It is also worth determining the portrait of the target audience, its needs, possible behavioral factors. The business plan also includes a forecast of expenses and income;
- Launch mvp is a start-up service from specialists. A minimum viable product is created, which allows for a quick launch. Such a site or application will help to conduct marketing research and eliminate the risks of failure. Development helps the team create a prototype of the future site, determine the functionality, interface;
- Conducting testing. A focus group is formed from visitors, based on the data of which hypotheses are tested. Such technical startups can be in two versions: alpha (a simple and open solution, not quite perfect, with bugs and shortcomings) and beta (opened for a certain number of users, tested, improved). After the second version of the verification, the application can receive its place on Google Play or the App Store. At the same time, the site develops in the same way;
- Marketing. Simple startups on MVP cannot be kept in this state for a long time. Further, it is important to introduce various marketing tools, to think over a strategy. After the launch, there can often be pauses until you get a stable profit, you need to stay afloat.
- Maturity startup. When a project generates income, it works for its owner. But even here we cannot stop: growth must be constantly supported, we must cooperate with programmers, advertisers, and provide technical support for the site.
Ocean-agency specialists in Kyiv, Odessa will help to effectively develop a startup. The team consists of different professionals who will carry out the development from analysis to the creation of a modern website and its promotion.
