Business and niche analysis.
First of all, you need to clearly understand your target audience and how we can interest them - the answer to their question, the solution to their pain, a more profitable offer, etc.
We create unique and effective products based on the tasks of your business
landing page is a one-page site that has the main goal - to get from a potential client ordering, making an application or registering on the site.
At a relatively low cost, the landing page format allows you to shorten the conversion path client and focus his attention on what is important for the business.
Selling a Specific Product
Unlike a full-fledged online store, a landing page is designed in such a way that focus the attention of the consumer on a particular product or service. That is why many companies when launching a new product, they often create a separate landing page for it.
Hypothesis testing
The landing page allows you to check how much your audience is interested in this or that new product without launching it into mass production. Your task is to create a one-page site, describe your idea, and then collect behavioral analytics audience on your site. to draw conclusions.
Event presentation
Landing pages are especially useful when you need to inform people about any future. event. These can be different events - from lectures to concerts and speeches.
Collection of contacts
Landing helps to solve another important task - collecting audience contacts. In the future, or contacts can be used to interact with this audience: e-mail newsletters, special offers, etc.
First of all, you need to clearly understand your target audience and how we can interest them - the answer to their question, the solution to their pain, a more profitable offer, etc.
Next, we schematically plan the most correct placement of blocks, following marketing standards. All messages and blocks must be in a single logic with the AIDA concept.
At this stage, the designer enters the work process. His wishes and vision of the future appearance of the site are always discussed with the customer. We study references from the best practices in the market and prepare a design that will appeal to your target audience.
At this stage, programmers begin work. They write the code to make the site look like the mockup. You can go to the site and see how it will look. Additionally, our team will test the site for bugs and other inconsistencies. We check the operability of the buttons, feedback capabilities, etc. After complete readiness, we proceed to the next stage.
After testing, we put the site on the network - you can start working with it and lead potential customers to it. In addition, our team provides technical support and can also take on the issue of setting up advertising through various channels.
The offer you offer on your landing page must be clear and understandable
The most important element is the development of the target action. Your client must clearly understand what and how exactly he should do on your site.
No matter how high-quality the landing page is, in order to convey the offer to customers, it is necessary draw up a promotion plan - determine the target audience, tools and promotion channels.
The most important element is the development of the target action. Your client must clearly understand what and how he should do on your site. It is important that this is easy to do.
Writing effective texts for the Landing Page is an integral part of the job. Remember that the landing page sells the target action to the client, which cannot be achieved without correctly written text.
If done right, you'll end up with a one-page site that converts visitors into leads well.
Landing page, or as it is also called the landing page, is a fairly popular and demanded direction in the field of business, both small and large. What does the concept of "landing" mean and what is it associated with?
If you compare the landing-page with the more familiar multi-page resources, then in this case it will be a one-page site. Ultimately, the task of such pages will be to bring (push) its user to a certain action. For example, we, as potential consumers, get to a specific offline page of services or goods by going to ads or as a result of a search engine. This type of site is considered the most effective and accordingly in demand in the field of marketing.
Everyone who is interested in promoting their services, in attracting a large number of potential customers, buyers, including those interested in creating a landing-page, which, as practice shows, leads to increased conversions. The very concept of conversion implies the fact that the number of active users who frequently visit the page increases. In this case, the actions performed by these users can be very different: response, subscription, registration, purchase, etc. The creation of such pages is based on the psychology of the potential audience in order to push it to a particular action.
What tasks can be solved with the help of landing:
Because the landing-page has only one section, unlike other sites, it is more effective in attracting the target audience. Thus, visitors are not distracted by anything, but go purposefully to a specific action. In the case of a professional landing page, it will not release its visitor until it has completed its ultimate goal.
Our team is experienced specialists of the Odessa web studio, who develop the landing page that has become the most effective start in your business. We undertake all the work, from the development of the concept to its implementation, with the subsequent maintenance of the current project until it is completed.
The Landing page service is a fairly common service recently, which is ordered by many companies. What exactly is a Landing page? In simple words - this is the creation of a one-page site. Going to such a site (page), its visitor must really want to buy the product you offer or use the service offered. In addition to the purchase itself, the page will offer a subscription, registration, etc.
It is worth noting that the Landing page will attract only potential customers interested in this product. As a result, your sales increase. So, the Landing page service includes: