Investing in the development of the site, launching it is only a partial work for the success of the online store. The second important stage is to achieve a stable indicator of the average attendance of the online store. It is he who gives the opportunity to receive sales and income. When investing in promotion, it is worth considering the promotion of an online store according to the target type of traffic. Why is attendance low? How to increase traffic to your site? These and other aspects will be revealed by Ocean-agency specialists.
How to determine the traffic of an online store?
The increase in traffic to the site is possible with the help of paid and free sources. Basically it is: social networks, search engines, forums, advertising, partner sites. There are three types of customer receipts: natural, reference, advertising. An increase in targeted traffic to the site is available only in a complex way, the customer base is expanding, providing an increase in sales.
An easy way to track the traffic of an online store is to use counters. Sophisticated software services for the monitor are installed on the site to fix visitors. So, you can generate statistics:
- Page view;
- Number of visitors per day, week, month;
- Bursts of increased traffic in certain periods;
- The effectiveness of launching advertising campaigns and other marketing tools.
The maximum increase in site traffic is determined by the goals of promotion, the relevance of products in a particular season, competition in search engines, how high-quality SEO optimization of the site.
Reasons for low attendance
Experts identify a number of external and internal reasons, the result of which is low site traffic. After analyzing each of them, and correcting the errors, it becomes clear how to increase Internet traffic.
External causes of bad traffic:
- The server is bad. Long loading, lack of response to requests, always repels visitors to the site;
- unknown to the audience. Without the right selection of keywords, the resource simply does not reach the top, which means that the potential audience simply does not know about its existence;
- Poor elaboration of the snippet. Title, Description - should motivate you to go to the site;
- The site does not pass the search filter. Buying links, low quality content, spamming, Yandex, Google search engines often use sanctions through such content;
- No link profile. Backlinks are a must for rankings. If there are not enough of them, the site will not enter the desired top;
- Highly specialized topics. Some topics tend to have a small audience.
Internal factors:
- Bad structure. Usability must be thoughtful. Poor navigation, lack of a version for gadgets, motley content - lead to an inevitable drop in traffic;
- Solid advertising. Reloading with banners, pop-ups scares and repels visitors;
- Poorly formulated semantic core. Often these are dummy queries, keyword spam, incorrect optimization;
- There is no systematic content filling. The quality of information filling, consistency play an important role in attracting new customers.
The question of how to increase website traffic is often asked by business owners. But be aware that big traffic is not always a big sale. It may negatively affect the operation of the server. Present yourself in front of an interested audience in the right way.
Classical problem solving methods
Specialists in promotion, creation of marketing strategies most often use the following methods:
- SEO promotion. You can't do without internal and external optimization. The process is lengthy, the request option - how to increase site traffic on your own, will not work here. You will have to turn to the experts for help. The service includes: selection of semantics, content, technical additions, conversion rate;
- Advertising launches. They use a wide range of tools: contextual advertising, display banners, email newsletters, launches, targeting, retargeting, viral marketing methods;
- Development in social networks. With the help of Facebook, Instagram, Twitter and other popular networks, you can significantly increase the number of visitors;
- partnership interactions. Pages, blogs, sites with the same, similar topics are selected. Collaboration is a good way for both parties to get a quality target audience.
Additional non-obvious methods
Additional solutions on how to increase traffic on the site can be performed in the following variations:
- Attractive snippets in search engine results;
- Follow trends and do not invest in unpromising areas;
- Implement gamification elements in web design;
- Watermarked photo that promotes new visitors from Internet portals;
- Creative video. Tiktok, Reels, original stories and reviews on YouTube attract customers.
Сonclusions
A successful commercial resource is hard to imagine without good traffic. Ocean-agency experts will tell you how to improve the work of the online store. You can order a comprehensive promotion service or its individual elements. Great experience, modern solutions, allow you to raise your business to a new level and significantly improve its attractiveness to the audience.
