Ocean-agency specialists always respond quickly to all innovations in website promotion. In 2022, there were a number of changes, the introduction of new solutions. So, it is noticeable that printing an article will no longer bring a good result, the author should be as informative and useful as possible to the site visitor. Text to carry answers to the request for which there was a transition.
SEO trends include large articles, they are much more likely to slip into the top search engines.
Which website promotion 2022 will work?
What is popular in 2022 for high-quality promotion of the site? We highlight several important aspects that you should pay attention to in order to obtain high results. New seo promotion requires:
- Expertise. Content is evaluated not only by volume, keywords, but also by the content of usefulness. So, the article should take into account the pains of the audience, help solve problems. The use of subheadings is relevant, they help to better perceive information. Illustrations, an indication of the author (it’s good if it is an expert in the field), supplementing the text with contacts for communication, emphasizing the professionalism of employees - all this increases the credibility of the content of the site;
- User convenience. Behavioral factors are an important part of business success. The situation is improved by fast page loading, well-thought-out structure, user data security, and high-quality usability. To get the maximum, it is worth translating pages from HTTP to HTTPS, checking for viruses, eliminating intrusive advertising, developing adaptive solutions for gadgets;
- Quality backlinks. Evaluation of donor sites - trends in seo, without which it is difficult to imagine external optimization. It is worth choosing authoritative sites with the same topics, offering interesting articles;
- filling for people. So, search engines are increasingly using the capabilities of artificial intelligence. Its task is to determine what exactly the user is looking for and select the page ranking that best matches the search. Effective accurate, informative content, no useless pages. SEO optimization trends are increasingly revealing low-frequency key phrases (conversational keywords);
- Filling frequency. It is important to update articles that are tied to time, update information with the development of a niche, add missed requests.
What do search engines need in 2022?
Modern search engines bring to the top sites with regular, expert content.
SEO trends 2022 - large, well-sold articles, divided into paragraphs, subheadings, supplemented with tables, diagrams, images. They keep the audience, make them share useful information with others.
Google and other search engines highlight the main factor in the formation of rankings when searching - user convenience. If your site is useful, the optimizer works on high-quality content, over time the site will be able to enter the top search results.
Website optimization checklist in 2022
Seo optimization 2022 has shown itself in the following changes:
- seo trends. It is important to keep abreast of new developments. But at the same time, remember that there is stable content: textbooks, instructions, manuals that are unchanged;
- Online meetings. Various training, web bunks, conferences allow you to always be aware of new ideas, develop without leaving home;
- Cross browser trends. If everyone already knows about cross-platform, now it is imperative to check how well the page is displayed on different browsers: Google, Mozilla, Opera, etc .;
- Icons. Almost all sites in the mobile application version should have an attractive, stylish icon that will attract visitors;
- Implementation of A/B testing. An actual option for an online store, which helps to develop seo strategies.
Conclusion
Internet marketing trends 2022 are user-focused. The business should be useful, the site should be comfortable and informative, safe for the audience, and have a link profile only from trusted donor sites.
In 2022, Ocean-agency specialists were able to effectively use seo promotion trends, combined them with many years of experience, offering effective solutions tailored to a specific type of activity. Who needs SEO? For almost all sites that want to get to the top. Using new trends, updates in the field, will help to maintain positions for a longer period.
