How to attract buyers to your online store?

Content:

• SEO, SMM, search advertising
• SMM: finding clients on social networks
• Search engine targeted advertising
• Other ad options
• Promotion through useful free content for the client
• The importance of identity when recording content
• Collaboration with experts
• Collaboration with bloggers
• Discounts and great deals for potential customers
• How important is customer feedback
• How to attract customers using site features
• Conclusions on customer acquisition

Online store owners often wonder how to attract buyers to their site and increase sales. Competition is everywhere, so you have to fight for the attention of customers. Let's analyze the tools, using which there will be no end to virtual buyers! These methods work, although no one says that it will be easy to implement them.

SEO, SMM, search advertising

For successful promotion on the Internet, you first need to tidy up the site. It must be on the first page of search results. In practice, about 80% of users do not go to the second page when searching for information. SEO is an important tool that you need to spend money on in the beginning, so that you can reap free rewards for a long time.

SEO optimization tasks:

• Analysis of the site and resources of competitors.
• Compilation of the primary core of search queries.
• Formation of the site structure.
• Organization of internal linking and content optimization.
• Usability correction.
• Optimization of pages according to a predetermined plan.
• Automation of the ordering process.

Resource owners do not know how to properly conduct analytics and SEO optimization. This business must be trusted exclusively to professionals.

SMM: search for clients on social networks

Some online stores dispense with a website, selling products only on social media. Considering the large audience of Facebook, Instagram, Vkontakte, Odnoklassniki, their influence and opportunities are colossal.

Each site has its own characteristics, which are important to consider. For example, Instagram needs a beautiful presentation in the form of beautiful thematic photos, short but capacious texts. This social network encourages creativity - unlike Odnoklassniki. You shouldn't choose TikTok for promotion if there are no ideas for unusual bright videos.

When deciding to attract buyers from social networks to your online store, consider the audience for which you are creating content and take into account their interests. Here you cannot do without the help of specialists.

Search engine targeted advertising

Products can be advertised in different ways, but targeting is one of the most effective. These are ads in search engines or social networks, designed in advance for a specific target audience - users for whom the offer may be useful. Setting up targeted advertising should be trusted by professionals, constantly analyzing for effectiveness.

Other ad options

There are other ways to attract customers:

• order it from bloggers. Stick to an important rule: choose bloggers by topic and by the number of subscribers;
• place on special sites where a variety of products are sold;
• become sponsors of online projects.

You can also send mailings: by email or messengers. This marketing tool is quite effective. Use it wisely and avoid intrusiveness.

Promotion through useful free content for the client

This promotion method is capable of attracting more than one potential client to the product being sold. Examples of useful content:

• Reviews of new products. Before purchasing, any consumer wants to study more information about a new product, especially an expensive one - and the site with reviews will definitely attract them.
• Comparison of products with similar capabilities. Do not use the methods of "drowning" competitors. Aggressive promotion is not for everyone.
• Recommendations for the use of the product. For those selling clothes, you can start a blog with tips on how to dress stylishly. As a result, users will understand what they can wear with this or that clothes and are more willing to buy a thing.
• Training videos, instructions on how to use this or that product.
• Video with answers to questions. For example, if you are selling equipment, collect questions from customers about operation, repair - and the presenter in the videos will give answers to them.

It is important to show the client that you are interested in their comfort. You can post such content on social networks, on a Youtube channel or on a blog site.

The importance of identity when recording content

When deciding to record videos for the benefit of clients, take seriously the choice of the person who will participate in these videos. Today, high demands are placed on public figures. The presenter should not only be charismatic, but also have clear diction, delivered speech, and a sense of humor. A big plus will be the details of the image that are associated with this person and the channel itself. When selling clothes and accessories, grab them straight from your store. If you are selling for anti-aging treatments, choose a well-groomed presenter who looks younger than her age.

Collaboration with experts

Expertise is appreciated every year more and more, because no one wants to stumble upon fraudsters and incompetent specialists. The main thing is to cooperate with experts who have all the necessary diplomas, certificates, and also have great achievements.

Attract big names in your industry if you have the budget to do so. If cooperation with good experts goes well, the company's reputation will grow.

Collaboration with bloggers

It was previously mentioned that marketing tools to attract potential buyers include advertising from top bloggers. You can buy ads and be mentioned once on the social network. It is quite another matter to make friends with a blogger for a long time, on a regular basis to offer him a newsletter of your products, to participate in his projects.

If you manage to develop an account on the social network and collect a large number of subscribers, most likely, over time, you will fit into the "get-together" of bloggers. As a result, you will be able to meet new business partners, you will be mentioned in other people's accounts in stories and posts. Long-term cooperation with a top blogger will lead to an expansion of the audience.

Discounts and great deals for potential customers

Discounts and promotions are a proven method of customer acquisition that will help you out-compete your competitors at least on the initial journey. Try to inform about great deals on time using email newsletters or posts on social networks. Clients can be offered:

• Reducing the price of certain products. The main thing here is not to duplicate competitors' proposals.
• Promotions tied to brand advertising. For example, you can offer a customer a 5% discount if he brings a friend or talks about you and your benefits on his social media page.
• Promotions for holidays and special dates.
• Bonus, discount programs. Clients know how to count and compare, so the conditions should be really favorable.

Promotion experts advise against fake discounts. Regular consumers will immediately notice when a store deliberately increases the price, and then allegedly lowers it. This is often practiced by large resources, but this will negatively affect the reputation of a regular store.

How important is customer feedback

Before making a purchase, many consumers first study reviews of a company and its products in order to form an opinion on the quality of goods and service. Positive feedback is a way to lure more than one customer and increase conversion. You should not buy positive responses on Internet resources from unknown web writers from exchanges. People rarely trust the recommendations of those who hide their faces and do not verify their identity with their social media accounts.

If you need feedback, contact customers who made a purchase from you and were satisfied with a request to leave a review, shoot a short video or make a review with photos. Do not forget to ask for links to the accounts of these buyers. In return, you can offer satisfied customers a discount on a subsequent order or an interesting bonus.

Pay attention to negative reviews and work with them, if any. Respond adequately to criticism and take into account customer comments. Your reputation and the number of regular customers depend on it.

How to attract customers using site features

Having got to the site for the first time, the client immediately pays attention not only to the quality of the content, usability, but also to the design of the site. Therefore, it is important to pay attention to the key points:

• the color scheme and general feel of the site. If the design of the site "loads", the desired effect will not be. Competently approach the choice of shades, especially if the resource assumes a long stay of the visitor on the pages of the site.
• originality. Immediately give up the tempting copy-paste, you should not copy the approaches of popular global brands. Failure to do so may give users the impression that the company is operating in bad faith.
• availability of opportunities for feedback. For example, you can place telephones and emails, separate the director's mail. This will give users confidence in the store and help them in unforeseen circumstances.

Conclusions on customer acquisition

Now you know how to find leads for your online store in every detail. To summarize, to increase online sales, it is enough:

• competently promote in search engines and social networks;
• to present the company in the media space in a positive light as much as possible;
• regularly analyze the interests and needs of the target audience.

This is a complex and voluminous task that is best left to professionals. They know which promotion tools work best and use a working sales funnel. Turning to knowledgeable professionals, you stand out from the competition, attract many potential customers and, accordingly, increase your profits.