What is AMP?

Nowadays, every second visit to sites is made from a mobile device. This is not surprising. Everyone has access to the Internet and mobile gadgets. The total traffic from mobile gadgets has already exceeded the traffic from desktop devices several times.

Despite this, not all countries have access to fast 4G, LTE or Wi-Fi networks. 3G and GPRS can load information Internet sites for a long time. For this reason, in 2015, Google decided to launch an AMP project that allows mobile users to freely browse sites on the Internet.

What is AMP?

AMP pages are one of the best technologies that developers have created to increase page load and display sites on smartphones. It is recommended to use this tool for content web portals that are interested in increasing targeted traffic. The technology is supported by Pinterest, Medium Twitter, Tumblr, LinkedIn.

AMR technology is actively used for information sites, news Internet sites, blogs, and online magazines. For larger and more complex projects, AMP should not be used. Currently, this technology is not a replacement for the mobile or adaptive version.

If your goal is to get your site in the top positions in the search bar, using AMP is a must.

AMR: pros and cons

The indisputable advantage of AMP technology is fast loading of web pages. Thanks to this, users who do not have access to high-speed Internet will be able to receive answers to their queries. Among the disadvantages of AMP sites, it is worth noting that far from all the design elements that are presented on the main web platform can be transferred to AMP. Keep in mind that the introduction of this technology also leads to the fact that a regular text editor will not be enough to place the text on the page.

Creating an AMP version

It is not necessary to translate the entire site into AMR. This is unreasonable and sooner or later will simply lead to a decrease in conversion. Implement this technology locally.

The layout of AMP pages is not much different from the usual layout of a web site. You need to adhere to simple rules and recommendations. To create an AMP version, you need to use certain tags. In addition, you cannot add custom scripts and use! Important. CSS should be no more than 50kb.

At the very beginning, we create a template from scratch for the desired web resource. You can manually create an AMP version of all new pages. In this case, you will have to study the technology well, learn about its requirements and limitations. But we recommend using the simpler option and setting up automatic generation. To do this, just download the plugin for the CMS, which will greatly facilitate the creation of AMP pages. Next, you need to install and activate it.

The web resource on AMP should be checked for errors after completion. To do this, use the services specially designed for this. Otherwise, the site will not be shown in the TOP search.

AMP-JS and AMP CDN

Thanks to AMP-JS technology, you can easily make your pages load faster. It involves adding "amp" to the tags img, video, audio, etc.

Of course, not all of us have the necessary knowledge and skills in the field of web development. In any case, those who have an online store or blog should think about it and contact the appropriate specialists.

For web resources on WordPress and Opencart

If you need to speed up a page on WordPress, just configure AMP, Glue for Yoast SEO & AMP plugins.

For web resources on the OpenCart engine, use the AMP module. However, keep in mind that it is paid. If you need a free module, use AMP for Product Pages. However, in practice, it is difficult to work with.

AMP page validation: what does it take?

AMP documents can be validated using two proven methods to determine if the pages were generated correctly. All of the following methods are good in their own way. The choice is yours.

Method 1

To check, you can use a special service from Google (https://search.google.com/test/amp). Having entered this Internet resource, you need to insert the address of the AMP page of the site into a special form and click "check". After 30 seconds, you will see the result.

If no flaws were found, you will see a green message. If there are any problems with the code, a red message will appear on the screen.

Method 2

You can also use another verification method. To do this, open the AMP page in a browser, then add the # development = 1 element to the end of the URL. After that, open your Chrome console. This will check if there are any errors on the site.

AMP and SEO

Every second Internet user searches for information using mobile gadgets. AMP technology provides undeniable benefits for SEO.

AMP pages load quickly enough, therefore, readers stay longer on the site. Due to this, the number of bounces decreases and the conversion increases. AMP pages rank better than traditional pages.

Let's summarize. AMP is a new technology that was created for the "light" mobile version of the site. Its main advantage is its fast download speed. Agree, if the web site does not load for more than 3 seconds, we will rather leave it. Nowadays, speed plays an important role.

Requirements for quality and speed are growing, so if you want your web resource to be in the TOP, implement AMP technology when developing or optimizing your site.