Responsive site - what is it?

Today, users prefer to search for the necessary information on the Internet from mobile devices. Websites should be lightweight, fast, and look good on devices with any screen resolution.

In this article, you will learn what is responsive web design and its features.

What is responsive design for?

The owners of online stores and other web resources understand that they cannot lose potential buyers. No one is being poisoned by sites on which images and information are displayed incorrectly. In any case, users will give preference to a web site where you can quickly find information of interest, easily place an order without changing the scale of the resource.

Responsive web design is one of the indicators of the quality of an Internet site. Let's look at the reasons why a web resource needs a responsive design.

1. A wide variety of gadgets with different extensions and different diagonal, allowing you to access the Internet.

Agree, viewing the desktop version of the site from a mobile device is inconvenient. On a website with a responsive design, you don't have to constantly scroll down or sideways.

2. Increase in mobile internet traffic

Already more than 50% of purchases on the Internet are made from mobile devices. This is due to the fact that we constantly carry smartphones or tablets with us.

Do not ignore mobile traffic in order not to lose most of your customers. Make an effort to make it convenient for users to perform actions on the site: pay for goods, browse the online catalog, etc.

3. Quick access to any important information

People prefer to find out the latest news from their smartphones. Therefore, web resources containing urgent and important information should be comfortable to read.

4. Search engine requirements

Sites that have a user-friendly design always go to the TOP. Therefore, it is important to adhere to the requirements of the search engines.

Types of responsive site

1. Rubber mockup. This method is the most common. The main blocks shrink to the width of most mobile gadgets.
2. Transfer of blocks. This is ideal for multi-column web sites.
3. Switching layouts. Based on the development of separate layouts for each screen extension. This method is rather complicated, time-consuming, not used for simple sites. It is relevant when you need to create a business website, landing page or online store.
4. Scaling text and pictures. Ideal for web resources with simple designs.
5. Panels. The disadvantage of this type of layout is that - users may not immediately understand how the web resource works and what to click on.

For each web resource, you need to individually select the type of responsive design. It is necessary to consider what tasks he must perform.

The benefits of responsive design

1. Ease of use. The responsive web portal looks attractive on any device, while the external design and design are preserved.
2. Promotion. Responsive sites are usually always displayed in the TOP. It's much easier to promote them.
3. High profits. At least 50% of orders are made by users from phones. If the website is displayed perfectly on any smartphone and tablet, the traffic and income of the company will increase.
4. Audience loyalty. Considering a site that is displayed incorrectly on a mobile device and a adapted web resource, the user will prefer to stay on the latter.
5. Improving competitiveness.
6. Expansion of the target audience and increase in conversion. If the site of your online store is convenient to use, there are no shortcomings, a lot of regular customers are provided to you.
7. Affordable development price.

In the future, the number of purchases from smartphones will increase. For successful business development, it is important to always take into account the needs of the target audience.

Disadvantages of responsive design

Responsive design also has its drawbacks, like any other technical solution. Developing a responsive website takes a lot of time. After all, users use a wide variety of devices with different screen sizes. If you need revisions and edits to the pages, then they will have to be finalized in all versions.

Another disadvantage of responsive design is its slow performance. To prevent this, it is enough to competently carry out technical optimization. Keep in mind that responsive design is not relevant in areas where the target audience makes a purchase only from the desktop version of the site.

If you need to create a web resource with a responsive design, it is better to immediately enlist the support of a qualified team of web specialists.

How responsive design differs from the mobile version

Give preference to responsive design, which is in vogue right now. The mobile version is no longer as relevant.

Сonclusions

Now you understand how important responsive design is and how it differs from the mobile version. An adaptive web resource is an indicator of the quality of the site and attentiveness to the needs of users. It is easy to use, it is usually displayed in the TOP and makes a huge profit. Responsive websites are affordable and easy to implement