The main types of spam, over-optimization when promoting a website

SEO-optimizers have repeatedly come across web resources, whose illiterate webmasters have tried various methods to improve the relevance of their sites. After reading this material, you will learn some types of spamming in search engine optimization, as well as learn how to properly optimize web sites.

Let's give you one example so that you can better understand what the attempts of some unscrupulous specialists to manipulate the search results are.

Let's say you love chocolate or biscuits. And you were given the opportunity to enjoy sweets in huge quantities. The solution is to try and try, but sooner or later the body will simply begin to resist.

This is exactly what happens when scanning the PS of the content of web resources. An illiterate “optimizer” tries to use artificial optimization methods that lead to overspam, sometimes blocking the site and losing the rating. In this case, the site is unlikely to get into the desired TOP-10 in the line of Google and other search engines. Search engines can simply apply certain filters. Therefore, try not to allow any type of overspam to appear on your site.

Next, we will consider specific examples of attempts to deceive the PS.

Re-optimization of meta tags

Novice SEOs often sin by specifying many of the same keywords in meta tags. In fact, over-optimization of title and description does not contribute to high ranking of the site in search. Search engines usually show quality sites that are made “for people” in the top positions.

Sometimes you will come across meta tags that consist only of keywords. For example, there are cases when one word can be used several times. If you practice this, you will not succeed in promotion.

Meta tags are created for the convenience of users and search engines. The length of titles for title should be 70-90 characters. Description length limit for description is 140-190 characters.

Use a high-frequency passphrase at the beginning of your headline. Title should be literate and informative. Supplement the HF query with words on the topic, if necessary, indicate synonyms. The title and description for the description should engage users and prompt them to take a specific action.

If the site has significant advantages, indicate them in the description for the description or special blocks in the search results.

Spamming key phrases in the text

To this day, there are web portals that contain voluminous texts with a large number of keywords. This becomes a negative reason for the deterioration of the site promotion results.

Recommendations for writing articles for the site:

• write useful content that delivers value to users;
• there should be no water - you need to indicate useful and reliable information that you may need when choosing a product / service on a web resource;
• indicate the advantages and achievements of your web site, with which popular companies you have collaborated. This all builds trust;
• the presence of the main keywords in the material should be about 4-8%, if necessary, try to use synonyms, key conversion;
• do not use illogical phrases like “buy Dnipro”, “inexpensive sofas from Dnipro”, etc. in your texts. Use prepositions and inflect key phrases as needed. Nowadays, search engines understand keys in a variety of word forms well;
• evenly distribute high-frequency, medium-frequency and low-frequency queries on the page;
• try to make titles as readable as possible;
• Refuse to use very small print, as well as illiterately selected backgrounds, on which the text is difficult to read.

Re-optimization when highlighting the COP with service tags

SEO experts do not recommend overly highlighting the main keywords in bold or underlining. If you overdo it, then your web resource will take a corresponding position in the search results far beyond the TOP-10. You can single out the keyword in bold. This is enough to draw the attention of site visitors to it. If you need to emphasize a few important phrases, use CSS. In this case, it is very desirable to highlight phrases that are important for the user, which should be emphasized first of all when viewing the site.

Re-optimization due to direct occurrences of key phrases in the link mass

Let's consider the type of spamming of keywords in links “from outside”, ie. coming from other sites.

In general, you should not focus on pumping some high-frequency queries. If you do not want to fall under the PS filter, reduce the number of high-frequency requests in anchors. It is highly desirable to dilute the anchor lists with additional phrases. The entry of keywords should be as natural as possible. Don't be afraid to use low frequency keys.

Aggressive linking

Aggressive linking can cause page spam. If the pages contain a huge number of links with keywords leading to a specific section of the site, search engines may perceive this as an attempt to manipulate link weight.

If you practice incorrect internal linking, search engines can impose a filter on the site.

Hidden text

Hidden text / links is an unusual promotion method. To hide the text / link, either use the same color for the text and background, or set the minimum font size. To hide the link discreetly, they can use a dash or other symbol as an anchor.

This illegal method negatively affects the promotion of the web site. Otherwise, search engines may filter "Panda".

Over-optimization as a consequence of an incorrect URL

This is an interesting but rarely used method of increasing relevance in the eyes of the PS.

Entering key phrases into a domain name or url can increase the relevance of a website. However, this is only possible if you adhere to the rest of the site optimization rules.

The main thing is not to abuse it and then you will be satisfied with the result.

Final word

Users and search engines immediately notice the over-optimization of the web portal. In order not to fall under the search engine filter for over-optimization, make the site natural, “for people”. Web resources should be user-friendly, with easy data flow, so it is important to take care of content quality and usability.

Proper re-optimization is an opportunity to get the success of the site and reach the top, without encountering search engine filters. Knowing the "enemy in the face", understanding the causes of overspam, an experienced specialist will quickly determine the moment when the site becomes overloaded. In addition, it can prevent the occurrence of unpleasant consequences.

Hopefully, we have answered the questions related to the types of over-optimization in search engine optimization and you will adhere to the above tips.