Copywriting, rewriting, posting, naming?

Many different sites can be found on the internet. A person can spend only 30 seconds on one resource, and 30 minutes on another. Why it happens? It's simple. People are driven by the word. This is well known to marketers, copywriters, advertisers. Therefore, they must constantly improve the quality of the texts, encouraging to buy, register, leave contact information or take other actions.

After reading this material, you will learn what rewriting, naming and copywriting are.

What is copywriting?

Copywriting is the creation of copyright advertising materials based on several reliable sources and personal experience. In other words, it is the engine of trade and brand promotion. Copywriting allows you to solve certain problems with the help of text. It all comes down to pushing the reader to take the necessary action, for example, buy a product, register, leave data, subscribe to the newsletter.

The author of selling texts can work not with one client, but with the entire audience at once. The copywriter speaks to target audience through advertising. Literate texts turn the majority of site visitors into real customers.

Any business needs copy because content is the backbone of digital marketing. Correctly written sales copy can force a person to make a purchase, while low-quality copy makes you want to leave the site.

There are the following types of copywriting:

• SEO copywriting.
• Informative.
• Technical.
• Creative.
• Advertising.

Don't underestimate the content of your website. Entrust your content writing to professionals. "Working" texts will help the product to find its customers faster

What is rewriting?

The concepts of copywriting and rewriting are similar, but they differ. Rewriting - creating a new and unique article based on several texts. The author must redo the original text, without departing from the theme of the source, making it unique. When doing rewriting, authors use various techniques.

Rewriting is ordered when you need to save your budget. Such texts are cheaper than copyrighted materials. It's important to remember that the line between rewriting and copywriting is very thin.

How should copywriting be done?

As you already understood, copywriting is the art of writing texts. It's not just writing a letter. If you are copywriting, it is important to consider the following points:

• No mistakes. When writing articles, you must not make grammatical, stylistic and punctuation errors. After all, readers may have negative impressions. The texts need to be re-read several times. If necessary, you should use the services of proofreaders.
• Write for people. Even if you need to write an SEO text, you need to write so that the material turns out to be interesting and the reader does not get bored. Despite the fact that the SEO text is being adapted for search engines, ordinary people will read it.
• Briefly about the main thing. Hardly anyone likes to read long, boring texts where there is a lot of water. Therefore, more specifics. It is better to write briefly and succinctly.
• Call to action. If you need to write a promotional copy, always make a sales call at the end.
• Structure. Each text should have an interesting heading and at least one list. Tests need to be broken down into logical blocks. Remove duplicates and distribute keywords evenly.

Good, structured and interesting tests make you want to reread and they stay in your head for a long time.

Rewriting or copywriting? Which is better?

Copywriting is writing a unique advertising text from the head, and rewriting is rewriting the finished text without distorting facts and meaning. Which is better? If you present yourself as a creative author of unique articles, then you should come up with unique copy. Of course, there are topics where there is nowhere to roam. But plagiarism is still not worth it. After all, you can take information from other sources, the main thing is to present it correctly.

What is posting?

Posting - writing and posting small messages on different sites on the Internet. Posting allows you to attract the attention of the audience, increase interest in the company's products. Such publications can be accompanied by various images, graphics, audio and video files.

Posting is an effective tool for brand promotion. It can be used by both ordinary Internet users and those whose goal is to promote a group and community.

What is naming? Features of its development

Not everyone is familiar with this term, and this term leads some to a stupor. This is the first practical step in the brand building process. The name determines the further development of the brand, its success and recognition.

Stages of naming development:

• Deep analytics. This allows you to analyze the demand for the offered products, obtain data on competitors, determine the target audience, and identify the key features of the product.
• Detailed study of the market and the competitive environment.
• Development of the name. A whole team of specialists is engaged in this. 2-4 options are created.
• Choosing the right option.
• Testing the obtained result.
• Statement.

At first it may seem that everything is very simple. In practice, it is quite difficult to come up with a memorable name. Naming should be clear, easy to pronounce, form a positive image of the company. This is the most important condition. The name should evoke associations with the brand and reflect its essence. It should be short. Long and complex names are usually not used.

Naming can be done by those who have a good fantasy. Building a brand name requires hard work, perseverance, and care.

To come up with a catchy name, you need to put yourself in the shoes of the consumer and understand whether a new name will come in. Visualization is also important, so try to choose soft tones that don't “cut” the eyes. The success of the brand depends on how competently you choose the name and its visual design! The cost of naming development varies and depends on the complexity of the work.

Successful copywriter: what is he like?

To become a successful copywriter, it is not enough to be able to type text. The requirements for copywriting skills are stringent and growing regularly. To earn decent money, you will have to constantly study, periodically go to copywriting courses, understand SEO, update your knowledge on the topics that you write.

At the initial stage of their careers, copywriters develop experience and reputation, improve their writing skills. A copywriter who wants to be in demand should never stop honing his craft. It is desirable to develop in the field of marketing and SEO. If you don't want to work 12-14 hours a day, develop the following points in yourself:

• Literacy. This point is the most important. To become a good copywriter and learn how to write popular texts, you need to have a good knowledge of the language, grammar and punctuation rules.
• Speed. Of course, the faster you write, the more you get. It is important to maintain quality when writing articles. Over time, the speed of writing articles will increase.
• Curiosity. It is recommended to use at least 2-3 sources. Try to read as much as possible to keep the articles interesting. If you are writing a text on an unfamiliar topic, study it well and only then start writing an article.
• Foreign language. If you know at least one foreign language, you can take orders for the translation of texts, write articles in another language. Such orders are more expensive, which will increase revenue and improve your reputation.
• Develop. A good copywriter must improve his skills in order to build a successful career. If you know how to rewrite, write SEO texts, start writing other types of texts, for example, articles for magazines. You need to constantly develop, try yourself in more expensive orders.