Антон Ставицький
28.12.2022
•
5 хв читання
Website redesign is an update, which is desirable to be carried out approximately once every 2 - 3 years. The constant change in the visual is characteristic of market leaders, top sites of search engines. After protracted releases, such actions are especially relevant.
What does it mean? You can implement a redesign, improve functionality for a number of objective reasons, including changes in design trends.
Redesign refers to updating the appearance of the site, individual parts and even the structure of pages. Such improvements indicate an increase in the project and its inconsistency with the growth of the visual. It is necessary to supplement the functionality, logically place new features.
When is a redesign necessary? Consider a number of reasons and signals to order a service from specialists.
The appearance of the site may become morally obsolete, because time passes, the sphere grows and develops in new directions. Experts recommend updating every three years. Reason: the constant appearance of trends, the site must keep up with the times. But at the same time, do not rush to introduce all the trends, leave the basic structure, elements, navigation in their places, because visitors get used to using the site.
The outdated design is noticeable to most guests. It is distinguished:
It is the appearance, the content - the criterion by which, first of all, there is a trusting feeling for the business and the page.
Decrease in sales, with stable traffic indicators. If analysts rule out seasonality, it's time to boost the numbers with page updates.
The deterioration in conversion indicates a loss of interest in offers; arguments about the benefits of buying are not effective. Evaluate internal factors, namely the content on the site, from the visual to the presentation of information. The strength of the brand fades over time, it is necessary to highlight profitable offers that are relevant in these conditions, periodically updating them. Highlight such benefits most likely with the help of page redesign! Modern, stylish presentation, with well-thought-out texts for promotion.
In filling with new elements, they take into account the target audience, getting into its pain, needs, constantly analyzing the conversion.
Advertising, client, website - a chain that can bring a positive result. But if the advertising message was effective, got into the pain of the audience, hooked it - the client clicks on the link. And here it is already important to justify his expectations. Sometimes the ads don't match the content at all and users click through but don't choose the product.
Advertising and the site should have a close connection, supplementing information, even more relevant offers, which will form a base of regular customers.
Often creative ideas are not quite out of place on the main pages, the way out is to create new landing pages that will reveal the offer as much as possible.
A site with a lot of pop-ups, questionnaires, imposing chat is more annoying than attractive. A request for an extension, a clarification of the age of majority with an indication of the date of birth, location, an indication of the mail for mailing, only very persistent users will be able to reach the end of these “cute” additions.
The modern look is laconic, minimalism will be the best solution, and a sense of proportion evokes a feeling of a thoughtful, professional approach.
In some business niches, competition can be huge and it becomes a real challenge to withstand it. They compete not only in the profitability of offers, but also in visibility in the field, the number of visitors and customers.
Special services allow you to compare the assortment, cost, but the final decision is made by the user by going to the page. The task of updates is to keep it, both with a thoughtful look, presentation, and terms of cooperation.
For optimal results, you can analyze your emotions:
These are important reasons that speak of the need for change!
Development is closely related to site adaptability. First, of course, it must be suitable for use on mobile devices. The older the settings, the more likely they are to be inconsistent with modern technology. But the share of transitions from computers has decreased significantly, and without adaptation to smartphones, a business loses its customers.
Today, different levels of adaptability have been thought out:
The universal choice of the majority is adaptive, for different resolutions of mobile devices. This option is easier and cheaper to develop than a dedicated mobile version.
If your business has changed significantly since the development of the site, a redesign will help update the content. New products, services, often require a change in the concept of the entire visual.
What happens if you just add new pages with offers:
When supplementing your business with new products, keep in mind that the old design is not able to present them effectively.
The problem of many outdated sites. Time is money, not every visitor will want to spend precious minutes, it is easier to open a new link with offers.
The application of updates will help to revise the blocks, change the content and content for the quick operation of the resource.
For the presentation of services, I want to disclose the information and benefits of the products as much as possible. If the development does not make it possible to add more photos, descriptions that are necessary, specialists with the help of redesign will implement ideas in the most profitable solution.
In the field of development, there is a simple rule - to find the desired page, you need to use three-click transitions. Mandatory division into categories, filters for quick search, description of product brands, clear ordering, with a choice of payment and delivery methods. But at the same time, without overloading with functions, only the necessary transitions.
Fresh design for the site is accompanied by objective reasons and just a subjective desire for change. Often they update not only the appearance, but also improve the functionality, expand it to the needs of the time. If the owner has two reasons for the need to order a redesign, then there is definitely a problem and it should be solved with the help of specialists. This will not only make the site presentable, but will also improve conversion, which means profit for the business owner.
Антон Ставицький
Редактор, Ocean
