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Promotion of mobile applications

We know how to develop your business

We have extensive experience in various projects. From landing pages to CRM systems.

Why OCEN?

Write to us for a free consultation
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8+
years of work experience
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all in one place: design - development - promotion
500+
successfully implemented projects
B2B
We speak the language of business, we understand your needs
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Constant support by the manager at all stages
29
specialists in the team

Technologies we use

There are still questions ?

Why order the promotion of mobile applications?

Mobile will remain in trend for decades to come. If you need a selling resource that customers will constantly use, plan in advance and order from professionals to promote applications on iOS and Android platforms.

The service of promoting programs in Google Play / Apple Store implies drawing up an effective marketing strategy, preparing working creatives for successful advertising campaigns, analyzing performance metrics. In Ukraine, at least 85% of users use gadgets, half of them regularly purchase goods and order services online. You can rest assured that mobile marketing is an important step for an e-commerce business.

Competent promotion of mobile applications, which can be ordered from us, allows:

  • attract and retain customers;
  • increase the popularity of the application;
  • increase the number of downloads;
  • improve in-app conversion rates;
  • minimize download cost.

Next, let's look at how applications are promoted.

Application promotion stages

Planning, analyticsFirst of all, we define the goals, study the market, the main competitors, collect the semantic core, set up analytics parameters, and determine the KPI.
StrategyWe develop a plan with clear deadlines and action algorithms. All this is negotiated and approved with the client.
PromotionNot enough one-off work. In order for the reach to constantly increase, loyalty increased, you need to constantly monitor the indicators and continue the comprehensive promotion. If something doesn't work, adjust the strategy.

Promotion methods in the Play Market and App Store

We use an integrated approach to promote in the Play Market and App Store. We use proven tools in advertising campaigns to increase the number of app installs:

  • advertising in Google Ads;
  • Apple Search Ads;
  • targeted advertising on Twitter, etc.

To retain users, we resort to tools such as email marketing, push notifications, remarketing in social networks (Facebook, Instagram) and Google Ads.

App promotion in the App Store

You need to take care of the promotion strategy even at the stage of program development. The application gets to the top only if 6,000+ downloads were made in a day.

We will help you launch a free beta test. This forms the loyalty of users on the network and allows users to find out about the created product even before the launch. As a result, you will receive feedback, customer reviews about shortcomings, desired additions. As a result, you will understand what is better to correct in the application, and what should be discarded.

The specialists of our company will select an effective strategy for the development of your program, correctly design pages in stores, add authorization via social networks, and much more. To promote ios applications, we run advertising campaigns in social networks, send stories in email newsletters, order reviews on thematic resources and advertise in partner communities and groups. The cost of the chosen strategy is influenced by several factors: the preferences of your target audience, goals and budget.

Order application promotion in Odessa, Ukraine from Ocean Agency

To order the promotion of mobile applications in the App Store or Play Market in Odessa, Kiev, fill out an application on the website or call. Next, you will need to fill out a brief. As a result of cooperation with us, the recognition of your application will increase at least 2-3 times. At all stages of promotion, you will be accompanied by a manager who will help solve any emerging issues and atypical tasks. We provide reports on the number of downloads and their cost on a regular basis.

Get decent marketing for your app at an affordable cost. We will help you determine the goals of promotion, select the best tools and develop a long-term strategy. Have questions? Ask.

How are mobile applications promoted?

Mobile marketing is a modern development that is necessary for a high-quality launch of an application and attracting users.

Application promotion is possible in the following ways:

  • Optimization for a specific place layout: Google Play, App Store and others. From the title to the introduction of keywords. Getting to the top positions determines the number of downloads, the rating set by users;
  • Advertising of the application in other thematic developments. With the help of advertising integration, you can find new users, reach an expansion of the target audience. The division of people according to interests works. Then on the page that will be interesting place their banners.
  • Thoughtful content. The tool allows you to declare a product, services. Choosing the right site, social networks and guest posting, thoughtful ads - the ability to show the pros of the application. YouTube, Facebook, and other social networks are also relevant;
  • Reviews from opinion leaders. The strategy speaks about the selection of a blogger, a specialist close to the target audience;
  • Website for promo. Using a platform on the network will help visualize the features of the development, provide detailed instructions for actions for free, launch contextual advertising, targeting and other marketing tools;
  • Advertising in posts. Data analytics allows you to select pages for installations of advertising integrations. The most important criterion is good audience traffic. Although you have to invest finances, they quickly pay off.

Cross-platform applications for Android, IOS are not so flexible in promotion, but Ocean-agency specialists are able to promote them on the market with high quality. Ukraine confidently presents applications for various business areas, services simplify the conversion. for example, a game using several methods of promotion in combination can quickly become very popular.