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Selection of site management for online stores

Антон Ставицький

28.12.2022

5 хв читання

Selection of site management for online stores1645043976

CMS is the selected system by which the site is managed. Deciding on the best option is at the first stage, even before the development of the trading platform. The choice of solutions depends on the tasks, the cost also varies depending on the content.

What are the engines for managing online stores?

Today there are a number of ready-made, paid box types of CMS, and free options:

  • Popular paid engines include: Bitrix, Moguta, CS-Cart, etc. But they are chosen less often, not only because of the need to buy a basic platform, but also because of constant additional financial investments. So, there are updates, extensions, settings. At the same time, the benefits of the systems are not always significant, and support chats are also paid. Improvements are almost impossible, there are often pieces of encoded codes;
  • Free: Opencart, Wordpress, Joomla, Magento Community, etc. Such options are in great demand, they gather huge communities of developers and various databases with proven solutions. CMS are available, it is easy to find the same free and inexpensive modules for them, which will expand the functionality of sites. Programmers will be able to make a number of improvements and changes for a very reasonable cost of services, cheaper than working with paid platforms.

Features of choosing a SAAS (cloud) extension

Many owners of online stores choose the ability to quickly create a site based on an existing engine or its hosting - SAAS (cloud) extension. For Western trading platforms, Shopify is popular, for Ukrainian ones - Prom.ua.

At the same time, it should be taken into account that it is not possible to modify such a platform to suit your needs, or it is allowed minimally. The store must accept the proposed version. The code is not his property, the use is temporary, for payment.

What is a self-written engine on a framework?

To create your own version on the framework, nowadays you can easily turn to a specialist. Several frameworks are presented in different programming languages ​​(for PHP, they mainly choose Laravel, Yii, for Python - Django).

The choice of solution allows you to be unlimited in functionality, only time and money decide what will be invested in the control system. The cost of performing such a task is significantly higher, the work will take a longer period of time, because the development takes place from scratch.

It is recommended to choose professionals carefully. Programmers without experience can make a system with bugs, in terms of quality, ease of use and response speed, below ready-made, free boxes. Before starting the development, it is necessary to think over the terms of reference and what the final result should be.

Proper planning and design is the basis for a successful development outcome.

Analysis of popular CMS for online stores

It is difficult to create a single rating of CMSs that are in demand among users for managing trading sites. Places often change, leaders leave their positions. The popular list looks like this:

  • opencart;
  • WordPress;
  • PrestaShop;
  • Magento.
  • Drupal
  • MODx
  • Platform 1C - Bitrix.

OpenCart

The optimal management option for trading various goods. Three versions have already been developed, on the basis of which many sites are managed. In the CIS countries, this is almost half of the existing online stores. Our specialists spend a lot of time with OpenCart and have developed interesting and functional solutions. The main advantages of using the platform:

  • high level of performance;
  • thoughtful system security;
  • the admin panel is clear and has a wide variety of functions;
  • minimum number of hosting requirements.

With the help of a large community, many modules have been formed that expand the functionality of OpenCart. The code and system of modules are well organized, allow unlimited improvements, system customization. If the engine needs to be changed on request, an experienced programmer will easily create the desired module, product, which will meet the requests.

CMS OpenCart is well synchronized with 1C, extensions are possible for any changes of developers.

Among the shortcomings, in the reviews, users most often mention problems with quick checkout. We also talk about low SEO capabilities, the problem of page duplicates, and restrictions on the use of data for sites with products of more than 10 thousand units. But our team has developed solutions for each bug, we have experience in working with high workload and a huge assortment.

WordPress

One of the most popular CMS in the world. It came out almost the first in web development and during its existence has become the basis of many sites. The first version is a blog version, but further advanced modules and plugins have appeared. So, for example, WooCommerce - the ability to design a full-fledged online store, with a large selection of templates.

Our specialists use WordPress for:

  • Blog development;
  • Creation of an image or corporate website;
  • resources and news portals.

At the same time, we do not recommend using the popular WooCommerce for trading. Reasons: not security, poor admin panel for the store, more suitable for informational presentation. A problematic plugin in terms of optimization and speed of work. In the field, you can choose more competitive and convenient engines.

Magento

An interesting development was the Magento engine. It has an open source code, ideal in terms of opportunities for becoming a large online store. The main advantages are flexible and functional in work.

When choosing, you should also take into account the features: the control system is cumbersome, it can only fully operate on a serious, expensive server. It is full of features, but if add-ons are needed, the cost of development will draw significant financial costs, which always scares off users. Operation is justified with a range of goods of more than 100 thousand, with a large attendance of customers. For smaller volumes, it is better to use other application options, and for large ones - the ability to create your own development, taking into account all the wishes on the framework.

MODx

A modern solution for the rapid development of simple websites for trading. The CMS is in constant competition with WordPress, and more recently Tilda. Is it possible to build on a more complex platform? Customization is possible, but it will increase the development time of sites. In addition, the level of system security is low, problems arise that often do not find solutions from developers.

PrestaShop

Competitive choice for an online store. It is used most often in Europe, where the engine has become a competitor for OpenCart. There are much fewer Russian-language versions, the reason may be the high cost of modules, the need for a license. There are difficulties with synchronization with 1C, the task will take a much longer period of time than with other systems.

1C Bitrix

Paid platform with active positions - 1C Bitrix. And all thanks to easy and understandable synchronization with 1C, which is in demand in accounting and warehouse programs. Previously, such friendship was difficult, integration was excluded, but today, there are other engines that can be combined with a few minor modifications.

Drupal site management has also been a success. Ample opportunities for adding modules, a great history - was in demand in the field. But modern species have pushed it back, the complexity of development and the prices for services are not justified.

Reasons to choose a self-written CMS for an online store

  1. The site will be unique, without repetition and with solutions that are not found in other engines. Optimal for business with an individual approach;
  2. High project load. A large assortment of goods and services, a flow of customers is expected;
  3. Top class security. Open source engines are always a bit vulnerable. A personal system will help to minimize the risks;
  4. The need to be able to synchronize with different resources;
  5. A mobile application for the store is foreseen. It is better to immediately enter the interaction into the development of the project.

CMS for your website

Popular paid and free platforms and self-written versions differ in design, convenience, and admin control panel functions.

In well-known engines, the admin panel is ready, the developers only make a number of adjustments. The unique engine provides for writing a personal panel. Although the process will take more time and finances, it will be justified by taking into account all the requirements of the customer and the comfort of the activity. Especially relevant for a custom project, with a special functionality of the system. Finished products do not involve significant changes, they are focused on high-quality and fast use of modules in their original form. In other cases, improvements, responsiveness, safety and other aspects may suffer.

Our specialists have many years of experience in writing individual systems and solutions for ready-made, popular boxes. Programmers will help you effectively choose the option for your online store!

Антон Ставицький

Редактор, Ocean

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