Google ranking: new rules

Lecturer Denis Arismyatov from "Seo-Studio" about the relationship between SEO and SMM. We hope that we will be able to convey as accurately as possible what the speaker said.

The main task of search engines is the correct relevant organic results, the rapid formation of an accurate and complete answer.

Constantly look for new ranking factors. The ranking factors are internal and external. The latter were usually links. Currently, external ranking factors are reviews, press releases, mentions with the company's name, "stars" on Google maps.

The speaker pointed out that 20% of links were created for promotion with the help of Sape, Liex, LinkFeed and others.

Denis Arismyatov argued that Google changed the ranking factors for the following purposes:

• help high-quality websites with convenient usability and unique content to quickly get into the TOP-10 of Google;
• the next reason is to fight unscrupulous SEO specialists. The company makes it difficult for them and does everything possible to get customers interested in using contextual advertising. As you know, contextual advertising is the profit of search engines.

Google has become several times demanding in terms of content optimization and internal filling of web resources. From now on, organic SERPs take into account the opinions of friends from social networks like Facebook, Twitter, LinkedIn, Digg, etc. This happens if they have Google accounts. This can be turned off if necessary.

You also need to take into account that links from social networks, even those closed with the nofollow tag, are also ranked.

The results will take into account the opinions of users of social networks, based on the activity of the profile, the number of friends, the age of the page, the number of likes and reposts.

With the help of Google Webmaster, you can find out the statistics of mentions on Facebook.