How to redesign a website?

Visitors to web resources primarily pay attention to the external design. Agree, resources with high-quality design always attract attention and make you stay on the site for a longer time. If you understand that the appearance of the portal is outdated, it is enough to redesign it. These can be external improvements or deeper changes.

A redesign is a restart of a web resource that involves changes in design, content, site functionality, technical capacity, project structure, etc. This is a voluminous task and should only be trusted by professionals.

When a web portal is redesigned

Web resources that are already 5 years old look outdated and not comfortable for potential buyers. Therefore, change the site format at least once every 5 years.

Before embarking on a website redesign, there must be a clear understanding: for what purpose it is being done and what exactly needs to be changed. Consider whether the changes will help your web resource. Otherwise, the redesign will bring even more problems.

Modernization of the web site may be necessary in such cases:

• Moving the site to another CMS.
• Decreased conversion.
• There was a need to update the content.
• The design is uncomfortable for the eyes and loses to competitors.
• Change of target audience.
• There was a need to introduce additional services.
• The presence of complaints from visitors or customers about the inconvenient structure of the site.
• Entering a new market.

Next, we will consider for what purposes you need to redesign.

1. Website design modernization

On the Internet, you can still find sites that are far from ideal. Web technologies are a fairly rapidly developing area. Every day there are new interesting "chips" that make web portals more convenient and attractive. Therefore, it is important to keep up with progress, follow the latest trends and updates.

Signs that indicate that the design of the Internet resource needs work:

• No adaptation for other devices. New models with different screen diameters and resolutions are constantly appearing on the market. Therefore, make sure that users are comfortable using the website, regardless of what device they are using;
• Lack of a clear structure. The information on the site must be correctly structured. In this case, a potential client will quickly find what he needs and will not go to a competitor's web resource. Do not ignore this point;
• An abundance of small elements. Separate inscriptions on pictures and dies do not catch customers for a long time. If the web resource is hard to read, the potential customer is likely to leave it;
• Too bright and acidic colors that don't match well.
• Pictures of poor quality. Technology is constantly evolving, so the requirements for images are growing. It is no longer permissible to add low-quality pictures, because this repels visitors.
• Viral advertising. It generates passive income for the site owner. But do not overdo it with advertising, because it can scare off a potential client.

2. Increasing the number of sales

If you have your own online store and you notice that the number of sales has dropped sharply, then you should think about upgrading the portal. If customers have started to go to competitors and this has been happening for more than one month, analyze whether your site meets the user's requirements. Perhaps it's time for you to change the functionality and appearance.

To get the desired result, it is not enough to conduct a quality redesign. Additionally, you need to use SEO tools to increase conversion.

3. Solving usability problems

It is logical that users prefer those web sites where it is convenient to search for the necessary information and make purchases. If the site does not have a convenient menu, and there is no search filter, then the visitor will close the web resource and go in search of a more structured site.

If you are tired of the old design, the web portal loads too slowly, the pages are displayed unattractively, there is no clear structure, then it's time to redesign. You need to order such a service only from professional specialists. They know how to create an effective business tool that will meet modern requirements.

Stages of website redesign

First of all, you need to figure out which pages should be updated. To avoid disappointing upgrades, stick to the following algorithm:

1. Analyze. This will allow you to understand what needs to be improved and which pages customers visit the most;
2. Chat with the target audience of the web portal. You can directly ask whether customers are satisfied with the site and what it is desirable to change;
3. Competently study the sites of competitors, assess their strengths and weaknesses. Perhaps you will have interesting ideas that you can adapt for your project.
4. Create your corporate identity.
5. Prepare quality content. When redesigning, you will have to carefully work out the content. The texts for the web portal should fully answer the customer's questions that may arise.
6. Test new elements. Change the web portal gradually so as not to intimidate the visitor. Start with the most visited pages and observe the reaction of visitors. It is possible that some of the new elements will fail;
7. Check for technical failures on the web resource. Sometimes there are errors in the order processing system, layout problems and other shortcomings. There is no need to wait for negative reactions from potential buyers. All technical issues need to be corrected as quickly as possible;

The task of the redesign is to make the transition to the updated version of the site as painless as possible for users. After upgrading, watch the reactions of users. If necessary, change blocks, design, functionality, taking into account the opinion of buyers.

Having correctly completed the redesign, the conversion and traffic of the web resource will increase.

What mistakes are most often made

Not all web resources that once decided to redesign were unhappy with the result. Therefore, so that the redesign does not disappoint, you need to consider the following points:

• Don't recklessly upgrade your site. There must be a clear vision of the end result. The company needs to understand what it wants to achieve with the redesign. To do this, draw up a technical task for the contractor, indicating all the details that need to be taken into account.
• When redesigning, always take into account the opinions of users and the requirements of search engines.
• Remember that efficiency in this case will not lead to anything good. You should not demand a quick result from the performer. You may have to be patient, but you will end up with a good quality updated web resource.
• Poor quality content. This is a common mistake that should not be made. Visitors will notice unattractive and low-quality content anyway. Pay close attention to quality, structured text and pictures. As a result, potential customers will have a pleasant experience of your site.

After the redesign, it is important to conduct SEO optimization. It will allow the web portal to become popular and get into the TOP-10.

How to use a redesign to strengthen the position of the site on the search results page?

One of the goals of a web resource is to be visible and accessible. If you want a site with a new design to get to the TOP, and SEO-promotion has become even more effective, adhere to some points:

• Speed ​​up page loading. If the pages on the portal are loaded for more than 3 seconds, then there is a high probability that the visitor will close the site.
• Make your web portal responsive. Most users prefer to make purchases from mobile devices. As a result, you will expand your audience reach. Sites with responsive design are counted by search engines.
• Update your content, especially if the number of company services has increased.
• Improve your site navigation.

Output

There are enough web portals on the Internet with poor-quality design. Some sites have a bad color scheme, while others have hard-to-read fonts or headlines in the wrong size. Agree, on such resources it is difficult to immediately highlight the necessary information. The redesign allows you to improve many indicators, which will increase site traffic and the number of sales. When deciding to redesign, be sure to focus on quality.

Website redesign is carried out at least once every 5 years. First, you need to analyze the web site and resources of competitors that are included in the TOP-10. This will help you with your brief. Do not overload the site with unnecessary details if you want it to be easy to perceive.